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Another method of laying out the content of a website is to create an information flow tree. This helps break down content into categories while also showing the paths a user might take. In Using the information as the example of card sorting, shown below , a shoe website is shown in the is an information flow tree . From the homepage, users would choose to look at either men’s or women’s shoes. From there, they can choose more specific styles (boots, high heels, tennis shoes, etc.) The individual branches will become different pages on the site. example of the IKEA website. Though it looks similar, information flow trees are better at representing a hierarchy of information.
Utilizing Visual Elements
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